web analytics

Blogs

Content Marketing

4 Reasons You Need a Content Marketing Agency

Every business, no matter what it produces or sells, needs content. Your business needs content. In an economy that relies so heavily on the Internet, websites and social media, your content is what draws in new customers and what keeps them. Consumers are savvy these days, too savvy to be fooled by low-quality content, spam […]

By |Blogs|Comments Off on 4 Reasons You Need a Content Marketing Agency

Top Content Marketing Buzzwords Explained

If you’re new to the world of content marketing, you might be confused by some of the terms that get used often. Every industry has its terminology, but when it comes to marketing—especially content marketing—the buzzwords seem to be changing all the time. Here is a list of some of the more common terms and […]

By |Blogs|Comments Off on Top Content Marketing Buzzwords Explained

Multicultural vs. Total Marketing: Why You Need to Know the Difference

The Shift from Multicultural to Total Marketing and What it Means for Content Marketing

Tailoring advertisements and marketing campaigns to a specific ethnic group is nothing new; it’s called multicultural marketing. Smart companies know that unless their products or services are very niche, they need to hit a wide variety of market segments. Minority populations are growing and […]

By |Blogs|Comments Off on Multicultural vs. Total Marketing: Why You Need to Know the Difference

5 Things You Really Need to Know Before You Create a Blog for Your Business

Know what it takes and be prepared to do it right, or don’t do it at all.

Everyone has a blog. It seems like a requirement for every company’s website to have a blog with industry information, company updates, personal thoughts and whatever else seems to offer a chance to stuff keywords and get more page […]

By |Blogs|Comments Off on 5 Things You Really Need to Know Before You Create a Blog for Your Business

How to Write Authoritative Content Without Sacrificing Your Personality

There’s a delicate balancing act between authority and personality in writing. On the one hand, you don’t want seem like a Google-taught, self-appointed know-it-all with no real expertise, but on the other hand, you don’t want to come across like a fact-spouting robot, dryly hammering out data as if you’re writing a scientific paper. So […]

By |Blogs|Comments Off on How to Write Authoritative Content Without Sacrificing Your Personality

7 Ways a Freelance Team Could Benefit Your Business Today

Freelancing has exploded throughout the business world over the last decade, but if you’re used to the traditional model of work it may be hard to make that transition to hiring contractors. The idea is a little scary if you have never worked with freelancers before. Where do you find them? How do you know […]

By |Blogs|Comments Off on 7 Ways a Freelance Team Could Benefit Your Business Today

7 Ways to Create More Sharable Content for Your Blog

Going viral is the Holy Grail of content marketing. The only problem is that predicting what will go viral can feel pretty much impossible; it’s a bit like shaking a Magic 8-Ball, with that sinking feeling that it’s just going to respond with “try again later.” While there’s a certain element of truth in the […]

By |Blogs|Comments Off on 7 Ways to Create More Sharable Content for Your Blog

How to Use Psychology to Create Stellar Content

Writing to persuade readers to do something, buy something or click on something is all about psychology. To be a good persuasive writer, you don’t have to have to have a degree in psychology (although it doesn’t hurt). By learning just a few basic principles of psychology and persuasion, you can create content that is […]

By |Blogs|Comments Off on How to Use Psychology to Create Stellar Content

Content Marketing and the Art of Storytelling

 

Content marketing relies on the inherent richness of the written and/or spoken word to transmit messages that are meaningful, memorable and compelling. Whereas Claude Rains possessed the power of invisibility, top-quality content marketing possesses the power of irresistibility, carrying the entranced reader, watcher or listener along for a ride that will change their lives for […]

By |Blogs|Comments Off on Content Marketing and the Art of Storytelling

Five Signs Your Business Is Ready to Outsource Content Marketing

Is it time for you to outsource content marketing? Maybe you have a small startup and you think you can handle your own content needs. You’re a good writer after all, so why shouldn’t you save the money and do it on your own? Or maybe you have a larger, more established business and your […]

By |Blogs, Content Marketing|Comments Off on Five Signs Your Business Is Ready to Outsource Content Marketing
Facebook IconTwitter IconVisit Us On LinkedIn